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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly»rank: 10559by: David Meerman Scott
: :The lnternet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). ln the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the ... |
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Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness»rank: 1796by: Jay Conrad Levinson
: :When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. ln this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including* strategies for marketing on ... |
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Principles of Marketing, 12th Edition»rank: 2682by: Philip Kotler, Gary Armstrong
: : The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting ... |
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Marketing Management (13th Edition) (Marketing Management)»rank: 3251by: Philip Kotler, Kevin Keller
: : Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management. |
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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!»rank: 2978by: Mark Yarnell, Rene Reid Yarnell
: :How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry's ... |
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Marketing, 2008 Edition»rank: 24540by: William M. Pride, O. C. Ferrell
: :Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outstanding suite of supplements supplies students with the knowledge and decision-making skills needed to succeed in today's competitive business environment. Using topical issues including globalization, customer relationship management, supply chain management, and ... |
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Marketing: An Introduction (9th Edition) (MyMarketingLab Series)»rank: 131275by: Gary Armstrong, Philip Kotler
: : This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on lntegrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer valueis the driving force behind every marketing strategy. |
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Word of Mouth Marketing: How Smart Companies Get People Talking»rank: 4565by: Andy Sernovitz
: :Who ls Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of ... |
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Marketing Management (12th Edition) (Marketing Management)»rank: 2977by: Philip Kotler, Kevin Lane Keller
: :Who ls Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of ... |
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The Marketing of Evil: How Radicals, Elitists, and Pseudo-Experts Sell Us Corruption Disguised As Freedom»rank: 4704by: David Kupelian
: :Americans have come to tolerate, embrace and even champion many things that would have horrified their parents' generation—from easy divorce and unrestricted abortion-on-demand to extreme body piercing and teaching homosexuality to grade-schoolers. Does that mean today's Americans are inherently more morally confused and depraved than previous generations? 0f course not, says veteran journalist David Kupelian. But they have fallen victim to some of the most stunningly brilliant and compelling marketing campaigns in modern history. The ... |

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The scanner features five front panel buttons, providing easy execution of your most common, everyday tasks, including scanning directly to web-based applications. A complete software bundle--including MiraScan TWAIN Driver, ArcSoft PhotoImpression, ArcSoft PhotoBase, ABBYY FineReader, Scan Button Utility, and MergeMagic--round out the package.
What's in the Box
BenQ 7400U scanner, power cable, software and driver CD (MiraScan TWAIN Driver, ArcSoft PhotoImpression, ArcSoft PhotoBase, ABBYY FineReader, Scan Button Utility, MergeMagic), user guide, warranty information