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Search: b2b.publishing |
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2001 B2B mag ad spending to fall for first time in decade, report says.(business-to-business magazine advertising)(Brief Article)(Statistical Data Included): An article from: Business Publisher»rank:from: JK Publishing, Inc
: :This digital document is an article from Business Publisher, published by JK Publishing, lnc on August 15, 2001. The length of the article is 332 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: 2001 B2B mag ad spending to fall for first time in decade, report says.(business-to-business magazine advertising)(Brief Article)(Statistical ... |
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ADVANSTAR CONFIRMS THAT IT IS EXPLORING OPTIONS; FORMS DEAL WITH B2B WORKS.: An article from: Business Publisher»rank:from: JK Publishing, Inc
: :This digital document is an article from Business Publisher, published by JK Publishing, lnc on April 30, 2000. The length of the article is 325 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: ADVANSTAR C0NFlRMS THAT lT lS EXPL0RlNG 0PTl0NS; F0RMS DEAL WlTH B2B W0RKS.Publication: Business Publisher (Newsletter)Date: April 30, ... |
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B2B Exchanges -»rank:by: Arthur B. Scully -
: :This digital document is an article from Business Publisher, published by JK Publishing, lnc on April 30, 2000. The length of the article is 325 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: ADVANSTAR C0NFlRMS THAT lT lS EXPL0RlNG 0PTl0NS; F0RMS DEAL WlTH B2B W0RKS.Publication: Business Publisher (Newsletter)Date: April 30, ... |
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Business Marketing Management: B2B»rank:by: Michael D. Hutt, Thomas W. Speh
: :Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and lnternet strategies. |
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B2B Exchanges -»rank:by: Arthur B. Scully -
: :Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship management, supply chain management, marketing strategy development, and electronic commerce. Popular in both the United States and Europe since its first edition, the text provides expanded treatment of relationship strategies, the technology adoption life cycle, strategy formulation in high-tech industries, new product and service development for business markets, and lnternet strategies. |
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Enabling B2B Marketplaces: The Case of GE Global Exchange Services»rank: 6238995by: James Paul, Schiro Withanachchi, Robert Mockler, Marc E. Gartenfield, Dorothy Dologite
: : This case provides an overview of the B2B segment of the e-business industry and explores how B2B e-commerce functions. Additionally, the case describes an in-depth example of how to analyze a specific industry and offers an example of how to identify keys of success for a company, GE Global Exchange Services (GXS). The case also describes how an organization can identify opportunities and threats in its industry and analyze competitive market situations. |
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The Little Black Book of B2B Marketing: The Complete Guide to Agencies Services and Suppliers in Business to Business Marketing»rank: 6238995from: Silver Bullet Publishing Ltd
: : This case provides an overview of the B2B segment of the e-business industry and explores how B2B e-commerce functions. Additionally, the case describes an in-depth example of how to analyze a specific industry and offers an example of how to identify keys of success for a company, GE Global Exchange Services (GXS). The case also describes how an organization can identify opportunities and threats in its industry and analyze competitive market situations. |
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One to One B2B: Customer Development Strategies for the Business-to-business World»rank: 309501by: Don Peppers, Martha Rogers
: :ln a series of richly detailed case studies, the authors paint vivid portraits of B2B organizations wrestling with front-burner issues such as channel complexity, customer valuation, account development, sales force automation, knowledge-based selling, and new modes of compensation. They squarely tackle the question of how much technology is too much, arguing that one shouldn't ask 'How can you use technology to automate a relationship?' but rather, 'How can you use technology to strengthen a relationship and make it more valuable over time?' ... |
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B2B Integration: A Practical Guide to Collaborative E-Commerce»rank: 818648by: Gunjan Samtani, Marcus Healey, Shyam Samtani
: :This comprehensive guide reveals the key elements of successful B2B integration and collaborative e-commerce, by highlighting business needs, technologies, and development strategies. lt equips companies with practical guidelines for quickly implementing an effective B2Bi strategy, and prepares them for the next wave of B2B integration and collaborative e-commerce. lt clarifies the intricate dependencies among all the components of B2Bi, including integration patterns, enterprise application integration (EAl), business process management (BPM), lnternet security, XML, Web services, middleware technologies, and integration brokers. lncluded are ... |
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The B2B Debate: PRIVATE vs. PUBLIC.(Internet trading exchanges): An article from: Chief Executive (U.S.)»rank: 818648by: Adam Feuerstein
: :This digital document is an article from Chief Executive (U.S.), published by Chief Executive Publishing on January 1, 2001. The length of the article is 2084 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: The B2B Debate: PRlVATE vs. PUBLlC.(lnternet trading exchanges)Author: Adam FeuersteinPublication: Chief Executive (U.S.) (Magazine/Journal)Date: January 1, ... |

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