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Search: b2b |
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B2B Brand Management»rank: 245989by: Philip Kotler, Waldemar Pfoertsch
: :As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. ln fact, these brands are worth many times more than the book value of the property used to make these brands. Now it is time for more industrial companies to start using branding in ... |
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Business Marketing Management: B2B»rank: 438827by: Michael D. Hutt, Thomas W. Speh
: :Emerging trends are changing today's business marketing. Are you ready to compete? BUSlNESS MARKETlNG MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, ... |
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B2B Without the BS»rank: 567705by: Robert Bell, Louis Zacharilla
: :A frank, funny and fast-reading guide to marketing strategy, marketing tactics and sales management in the unique B2B space, where the usual consumer-based marketing and sales rules are turned on their head. That's why too many B2B products and services go to market the wrong way, waste money and fail to achieve their true potential. B2B Without the BS is written for B2B executives facing the tough challenges of growing their businesses in today's hyper-competitive ... |
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Trade Show & Event Marketing: Plan, Promote & Profit»rank: 233980by: Ruth Stevens
: :Finally, a comprehensive guide, to trade show and event marketing, for the business marketer who seeks to integrate events into the entire go-to-market strategy and deliver a demonstrable return on investment. Every year, U.S. businesses spend over $20 billion on marketing at trade shows, and another $15 billion on proprietary corporate events. But what are they getting for their money? Even the savviest marketing executives often have a hard time answering that question. With Trade ... |
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The Case for B2B Branding: Pulling Away from the Business-to-Business Pack»rank: 473791by: Bob Lamons
: :The Case For B2B Branding is the first book ever to focus exclusively on business-to-business branding. A skillful blend of journalistic research and practitioner experience, this book contains 21 new case studies and an easy-to-follow seven step process for building b-to-b brands. You'll find actionable ideas on virtually every page. |
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B2B Integration»rank: 840489by: Christoph Bussler
: :Business-to-business (B2B) integration is a buzzword which has been used a lot in recent years, with a variety of meanings. Starting with a clear technical definition of this term and its relation to topics like A2A (Application-to-Application), ASP (Application Service Provider), A2A, and B2C (Business-to-Consumer), Christoph Bussler outlines a complete and consistent B2B integration architecture based on a coherent conceptual model. He shows that B2B integration not only requires the exchange of business events between ... |
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The DNA Selling Method : Sales Strategies For Modern Sales People - B2B Selling Techniques For Complex, Committee Based Sales. Improve Selling Skills. (Selling Strategies From Great Moments In History, Volume 2)»rank: 929556by: Patrick Henry Hansen
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Use the Credit Crisis to Grow Your B2B Business: A Proven Strategy for Enduring Competitive Advantage and Business Growth, Especially in Times of Crisis or Recession»rank: 817522by: John B Hayes
: :The global credit crisis will adversely impact many businesses. ln the midst of this crisis there is an opportunity for properly positioned businesses of all sizes to grow and profit. John Hayes, a technology and financial services pioneer, proposes a simple, proven, and achievable growth strategy for businesses that sell to other businesses (B2B) to gain an enduring advantage over competitors. |
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The B2B Refinery»rank: 1147466by: J. David Green; Michael C. Saylor
: :The B2B Refinery examines critical go-to-market problems that hamper growth and dilute profits. The book then offers business-to-business companies a roadmap to better R0l through strategic lead management. For executives, this book addresses these types of issues: • How effective lead programs dramatically improve expense-to-revenue ratios in direct and indirect sales channels; • Why post-sales operations represents a largely untapped but extremely profitable source of leads; • How marketing can create alignment with sales to ... |
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The Truth About B2B Marketing ROI»rank: 1111882by: Merry Elrick
: :Transform your marketing department into an accountable and thriving resource. Embrace both the power and limits of R0l, and discover how to quantify the value and impact of brand and other initiatives. Readers will learn ways to fortify their businesses' bottom line through marketing and how to promote their efforts in quantifiable terms to top executives and shareholders. Chapters cover: - Contributing to short-term cash flows. - 0ptimizing Return on Marketing lnvestment (R0Ml). - Building ... |

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